Author: Stephanie Dorman
Release Date: November 29th 2012
Genre: Chick-lit
Annalise never thought she’d live to see the apocalypse, but after the 2012 election she finds herself in a world that is falling apart. Riots are occurring everywhere and when her ex-boyfriend Cort texts her with an escape plan, she accepts the invite and follows him to the mountains of Western Maryland.
Once they make it to their destination though, everything is not as it seems. The power has gone out, cell phone service is non-existent, and the six friends find themselves trapped in a vacation home with no way to discover what is going on elsewhere in the United States.
Turns out, they might not really want to know after all…
Find out more at http:///www.abandonseries.com
Many authors see marketing as a bind. What are your thoughts?
- Guest Post by Stephanie Dorman
One of the things I was least prepared for in creating Abandon was the marketing effort that it would take to get Abandon out there. I have a fairly popular blog, a large following on facebook, and tend to have my content retweeted all the time. I was thinking that I would just sit back, make a couple posts on my blog and BAM! Instant sales. Word of mouth would do the job.
I couldn’t have been more wrong. I had strong sales for the first week, but I only peaked in the top 20,000 for amazon kindle. The word of mouth was taking too long, and I didn’t have enough time to do the marketing that was needed because unfortunately I have a full time job which pays the bills. I didn’t have time to sit around all day on the internet and post endlessly begging for people to do a book review on their blogs, and I didn’t want to just continually spam my already existing followers to death.
So what do you?
You hire someone.
I took the money that I made from my first book sales, and a little out of my own personal fund and decided to reinvest in Orangeberry Book Tours. Yes – I had to write a couple guest posts like this one, and yes, I had to do a bunch of interviews. It wasn’t entirely effortless, I couldn’t just pay them and walk away, but some of the most heavy lifting was handled by them. Finding people to get the word of mouth out there about your book is priceless really.
My tour isn’t over yet, so I can’t vouch to the results, but I’m hopeful.
GIVEAWAY
The author is giving away e-copies of her novel to THREE winners of the Rafflecopter giveaway.
Giveaway is open INTERNATIONALLY and ends January 4th 2012!
a Rafflecopter giveaway
I read somewhere that it's pretty much 50/50 on writing & promotion. It sounds like it could be right.
ReplyDeleteABANDON does look fabulous.
Thanks for the great post and congrats to Stephanie on the new release! It sounds positively spooky :)
ReplyDelete